Ahead of the IPL 2021, MyTeam11, India’s fantasy sports platform has unveiled their campaign ‘Ab Poora India Khelega’ for the Indian T20 season.
The campaign is aimed at bringing forth the narrative of how fantasy cricket is meant for all and brings every Indian household closer by binding them through the passion for their favourite sport, players and teams.
The campaign was launched through three videos that depict the bittersweet relationship between a father and a son and how people in an Indian household bond over the game of cricket, especially, during the world’s largest T20 cricket extravaganza.
The storyline of each campaign video depicts a son who is smart, tech-savvy, a fantasy cricket enthusiast and an avid user of MyTeam11. He believes that his father knows nothing about fantasy cricket and goes on to ignore his words.
However, in a counter of events, at the end of each film, it is shown that the father is well aware of MyTeam11 and outsmarts his son making more prudent choices owing to his sheer superior understanding of cricket leaving the son astounded.
Overall, the campaign aims to target the fact that playing fantasy cricket on MyTeam11 is meant for everyone and how the user-friendly application makes learning fantasy cricket easy.