Jammu & Kashmir emerges as a premier filming destination: Over 300 films shot in record time

Srinagar: Jammu and Kashmir’s serene landscapes have once again captured the imagination of the film industry, emerging as a favoured shooting locale. Lt. Governor Manoj Sinha lauded this resurgence, highlighting that more than 300 films have been swiftly shot in the region, signifying a remarkable revival of film tourism.

In an enthusiastic moment, Lt. Governor Manoj Sinha inaugurated the commencement of shooting for a new serial at the picturesque Siro Bridge in Jammu. Expressing his joy, he emphasised the growing prominence of Jammu and Kashmir as a preferred destination for filmmakers. He underlined that the return of film shootings to the region not only augments its economic growth but also marks a renaissance in film tourism.

The echoes of the 1980s, when Hollywood and Bollywood were captivated by Kashmir’s breathtaking vistas, are resounding once again. This revival of film tourism holds the potential to invigorate the local economy and extend meaningful employment opportunities to the residents. Notably, over 300 films have been successfully shot across the expanse of Jammu and Kashmir in recent times, reinforcing its appeal as an alluring backdrop for cinematic creations.

Rewinding back to the golden era between the 1960s and 1980s, Kashmir was a cinematic hub, with iconic films like “Kashmir Ki Kali,” “Kabhi Kabhie,” “Silsila,” and “Betaab” gracing the valley’s landscapes. However, the region’s cinematic narrative experienced a profound pause in 1989, when escalating unrest and terrorist threats led to the closure of cinema theatres and a halt in film shootings.

In the post-abrogation era of Article 370, tranquilly and security have gradually returned to the region, fostering an environment conducive to cinematic endeavours. The waning of terrorist activities has facilitated the safety of both lives and property for artists and film crews. This progressive shift has laid the groundwork for a compelling narrative, one where movie stars are readily drawn to Jammu and Kashmir for their cinematic endeavours.