New Delhi: Union Minister for Information and Broadcasting Prakash Javadekar launched Doordarshan Assam, a 24-hour dedicated channel for the State, via video conferencing from New Delhi today. Speaking on the occasion the Minister said “the channel is a gift to people of Assam and this channel will cater to all sections of the population of Assam and will be immensely popular.”
The Minister said that it is important that all States have their own Doordarshan channel. The channels of other States are available on DD Free Dish. The Minister applauded the programmes on six national channels of Doordarshan.
Re-iterating Prime Minister Narendra Modi’s vision of turning North East into India’s growth engine, Javadekar said that the region has immense natural and human resource potential, and the connectivity has been improving steadily. The Doordarshan channel in Assam is part of a never-before focus on North East under the current Government.
Efforts are being made to telecast attractive content on DD Assam which will include mega-serials, music programmes, travelogues, reality shows, feature films etc. The content thus will have ethnic touch highlighting cuisine, textiles, folk culture and tribal life of the region.
