Hotstar takes on Jio Cinema in live streaming arena, offers free access to tournaments
Thursday, July 17, 2025
  • Careers
  • Janam TV Malayalam
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Services
Janam TV English
  • ‌
  • News
    • Kerala
    • India
    • Gulf
    • World
  • Business
  • Defence
  • Tech
  • Science
  • Health
  • Sports
  • Entertainment
  • ‌
    • Travel
    • Lifestyle
    • Auto
    • Podcast
    • Guest Column
No Result
View All Result
  • ‌
  • News
    • Kerala
    • India
    • Gulf
    • World
  • Business
  • Defence
  • Tech
  • Science
  • Health
  • Sports
  • Entertainment
  • ‌
    • Travel
    • Lifestyle
    • Auto
    • Podcast
    • Guest Column
No Result
View All Result
Janam TV English
No Result
View All Result
  • News
  • Business
  • Defence
  • Health
Home Sports

Hotstar takes on Jio Cinema in live streaming arena, offers free access to tournaments

by Janam Web Desk
Aug 22, 2023, 02:19 pm IST
in Sports

Mumbai: The battle for dominance in the live streaming market has intensified as Hotstar rises to challenge Jio Cinema. In the wake of a notable decline in customers following the advent of the free-to-air Jio Cinema platform, Disney Plus Hotstar is gearing up to regain its footing. The streaming giant has announced plans to broadcast major tournaments for free, a strategic move aimed at enticing viewers back to its platform, most probably monetizing on advertisement revenue.

In a bid to capture the attention of sports enthusiasts, Disney will be live streaming the Asia Cup, set to commence later this month, and the much-anticipated ODI World Cup, scheduled to kick off on October 5. The offer of free streaming, however, is exclusively available for mobile phone users.

The game-changing move by Hotstar comes in the wake of its recent loss of a significant customer base, attributed largely to the allure of Jio Cinema’s free-to-air model. Reliance Industries-owned Viacom had secured the digital broadcasting rights from Hotstar for a substantial sum during the previous Indian Premier League (IPL) season. Jio Cinema had gained immense traction by offering free streaming of all IPL matches, accumulating millions of viewers.

Compounding Hotstar’s challenges, the platform had reportedly lost two crore paid subscribers in the past nine months. The loss of IPL rights and the subsequent subscriber exodus prompted Hotstar to devise a strategy to recapture its audience. By making major cricket tournaments like the Asia Cup and ODI World Cup available for free, Hotstar is hoping to reinvigorate viewer engagement and reclaim its status as a premier streaming destination.

 

Notably, the Board of Control for Cricket in India (BCCI) auctioned television broadcasting rights and digital broadcasting rights separately. Viacom secured the digital broadcasting rights for the 2023–2027 seasons for a staggering Rs 23,758 crore. Concurrently, the Star Group retained the television broadcasting rights for Rs 23,575 crore. In a previous deal, Disney had secured the digital-TV rights for the 2017–2022 seasons for Rs 16,347.50 crore.

Tags: MAINICC ODI World Cup 2023HotstarJio Cinemalive streamingstreaming rightsDisney Plus Hotstar
Share1TweetSendShareSendShare

Comments

Refrain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks, name calling or inciting hatred against any community. Keep the conversation civil.

Related News

Kerala

Renovation works of the Pallayam Sakthi Vinayaka Temple at Thiruvananthapuram completed

India

Maldivian Airlines resumes service from Thiruvananthapuram

Sports

Novak Djokovic creates unique record in Tennis

Latest News

Maoist attack in Wayanad: Police register case under UAPA

Members of a pro-CPI(M) organization boycotts election and goes vacationing to protest against policies of left government

ABVP submits memorandum to RBI governor demanding strict action against unlawful freezing of Bihar State Universities’ Bank Accounts

Weapons spotted in a vehicle used for election campaign of CPI(M)’s Alathur candidate K Radhakrishnan

ABVP writes to NBEMS Chairperson demanding reduction in GPAT-2024 application fee

Congress helped PFI and received their support in return; Communists are vying for PFI support: Says Amit Shah in Alappuzha

Police remove boards welcoming BJP leader K Annamalai to Wayanad

Maoists order locals in a village at Wayanad to boycott the election

  • Careers
  • Janam TV Malayalam
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Services

© Janam Multimedia Limited

No Result
View All Result
  • ‌
  • News
    • Kerala
    • India
    • Gulf
    • World
  • Business
  • Defence
  • Tech
  • Science
  • Health
  • Sports
  • Entertainment
  • ‌
    • Travel
    • Lifestyle
    • Auto
    • Podcast
    • Guest Column

© Janam Multimedia Limited