Football icon Cristiano Ronaldo stirred both excitement and controversy when he took to social media platform “X” (formerly Twitter) to promote Herbalife, a sports nutrition company. In a video ad shared on Thursday, the 38-year-old highlighted how Herbalife’s product, “Herbalife24,” aids in maintaining his peak physical condition and delivering stellar performances on the football field.
Herbalife24 #CR7Drive is built different. Specifically formulated to drive me to perform at my best in every stadium around the world #Herbalife pic.twitter.com/0HtJvuaCkA
— Cristiano Ronaldo (@Cristiano) August 31, 2023
In the video, Ronaldo is depicted as an international superstar, accompanied by the text: “The drive to be the best, the man is the best. The best performance with the best team for ten years and counting. ‘CR7Drive,’ formulated by Herbalife experts with Cristiano Ronaldo to help you perform, execute, and live your best life.”
The ad garnered immense attention, amassing over 20 million views on the platform. Ronaldo’s endorsement of Herbalife24, under the hashtag #Herbalife, aimed to emphasise the product’s role in enhancing his athletic performance and overall fitness.
However, alongside the video’s popularity, it ignited a wave of criticism from netizens who raised concerns about the company’s products. While many celebrated Ronaldo’s commitment to fitness and his association with Herbalife, others questioned the effectiveness and safety of the products he endorsed.
This incident highlights the influential role that athletes and celebrities play in promoting products and how their endorsements can lead to both praise and scrutiny. The debate surrounding the efficacy and safety of dietary supplements in the sports industry is a subject of ongoing discussion.
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