Amazon announced the details about the deal to acquire podcast startup Wondery. The move is aimed towards expanding Amazon’s efforts to provide more offerings to users from its music platform Amazon Music. However, Wondery will be providing more high-quality content on Amazon Music and that is a clincher.
As per Mashable, the blog states that this new deal is a pivotal moment for the e-commerce giant to boost its Amazon Music expansion by offering a lot more services beyond music. Wondery also announced that it has signed an agreement to join Amazon Music. The deal does not affect the way users who access Wondery podcasts and they will be to do so via different providers.
Wondery has a collection of immersive podcasts, and the company is evolving this entertainment medium into a truly new and exciting experience. Wondery is an innovative podcast publisher with a track record of creating and producing top-rated podcasts that entertain and educate listeners, including Dirty John, Dr. Death, Business Wars and The Shrink Next Door.
When the deal closes, nothing will change for listeners, as they’ll continue to be able to access Wondery podcasts through a variety of providers. With Amazon Music, Wondery will be able to provide more high-quality, innovative content and continue their mission of bringing a world of entertainment and knowledge to their audiences, wherever they listen.
Amazon Music launched podcasts in September 2020, and together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts, and immersive experiences to even more listeners across the globe, just as we do with music. This is a pivotal moment to expand the Amazon Music offering beyond music as listener habits evolve. Amazon’s commitment to podcasts, and the focus on high quality audio with the Amazon Music HD tier, and its recent partnership with Twitch to bring live streaming into the app, makes Amazon Music a premiere destination for creators.
Amazon says that together with Wondery, it will continue to bring more customers to streaming as it expand selection and ensure Amazon is a destination for customers to find, discover, and listen to the creators and artists they enjoy.
This deal is yet to be closed and nothing will for listeners, today. Completion of this transaction is subject to customary closing conditions.
