New Delhi: As India opens its borders post-pandemic, the Ministry of Tourism, Government of India has been organising a series of virtual roadshows in collaboration with Indian Missions abroad to reconnect with and welcome back partners in the international travel and tourism industry.
India’s diverse and unique tourism products were at display on 26th July, 2022 with the Italy edition of the Incredible India Reconnect 2022 virtual roadshow.
The Incredible India Reconnect 2022 Virtual Roadshow began with opening remarks from Dr.Neena Malhotra, Ambassador of India to Italy. She highlighted the importance of efforts such as this in reigniting the tourism and travel interest between Indian and Italy.
It was followed by remarks from Mr. G Kamala Vardhana Rao, Director General (Tourism), Ministry of Tourism. The Director General began with recalling the Prime Minister’s slogan ‘Chalo India’ mentioned in his address to Indian diaspora in Denmark.
Post this, Mr. Antonio Barreca, Director General, Federation of Tourism Industry highlighted that Italian tourists have traditionally been very enthusiastic about Indian culture, the outdoors, the cities, and the general vibrancy and diversity of India.
Ms. Maria Elena ROSSI, Marketing & Promotion Director, ENIT – Italian National Tourist Board, spoke at length about new initiatives being taken by the Board with respect to digitalization and sustainability.
Mr. Pierpaolo Di Nardo from Maldindia Tour Operators, spoke about his passion for India given it being a destination which changed his life for the better.
Mr. G Kamala Vardhana Rao, Director General (Tourism)in order to learn and delve deeper into Mr. Di Nardo’s experiences, threw light on the point about tourists wanting to experience India in a deep and authentic way.
This session was followed by insightful presentations from the representatives of ATOAI, IATO, and ICPB who spoke about India’s tourism offerings, the varied geography and tourism products, and it’s edge as a MICE tourism destination.
The virtual roadshow was a signal of the continuing efforts of the Ministry of Tourism to encourage bilateral tourism by recognising the issues, challenges, and opportunities between India and its top 20 source markets, sowing seeds for new ideas and relationships for a brighter future for Indian tourism.
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