Khadi and Village Industry Commission’s (KVIC) foray into the online marketing segment has found tremendous public patronage. The gross turnover is over Rs 1.12 crore in just 8 months of the launch of Khadi’s e-portal (www.khadiindia.gov.in).
Launched on 7th July 2020, Khadi e-portal has delivered orders to over 10,000 customers out of the 65,000 people who visited the e-portal till date.
KVIC has also delivered more than 1 lakh articles/commodities to these customers. During this period, the average online purchase has been recorded at Rs 11,000 per customer which is an indication of Khadi’s ever-growing popularity and the diversity of its product range to suit all segments of buyers.
KVIC has developed the e-portal in-house without spending a single rupee on web-developing. This is another factor that differentiates Khadi e-portal from other e-commerce sites.
Khadi’s online sale that started with just Khadi Face Masks during the Covid-19 lockdown has evolved into a full-fledged E-market platform with nearly 800 products.
