Prime Minister Narendra Modi will launch the ‘Jal Shakti Abhiyan:Catch the Rain’ campaign on World Water Day, on March 22, 2021 at 12:30 PM via video conferencing.
‘Jal Shakti Abhiyan:Catch the Rain’ campaign will be undertaken across the country, in both rural and urban areas, with the theme “catch the rain, where it falls, when it falls.”
It will be implemented from March 22, 2021 to November 30, 2021. It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to ensure proper storage of rainwater.
A historic Memorandum of Agreement between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers, will also be signed in the presence of PM Modi.
The agreement heralds the beginning of inter- state cooperation to carry water from areas that have surplus water to drought prone and water deficit areas, through the interlinking of rivers.
