Giving cricket fans a new reason to enjoy the game, Disney+ Hotstar VIP on Wednesday launched a multilingual anthem ‘India Ki Vibe Alag Hai’, ahead of the IPL 2021.
Kick-starting the tournament this year with the uproar that brings the diverse cultures of India together, the league will once again see fans cheering for their favourite teams.
Capturing this inter-city rivalry and friendly banter, the anthem symbolises the many emotions of cricket fans – pride, heartbreak, happiness and celebration.
Developed by one of India’s most loved and electrifying musicians, Nucleya, the upbeat anthem has the flavour of eight Indian languages. It is sung by eight uber cool rappers – Dee MC, RAK, J19 Squad, Satyum, Vithika Sheru, Maharya, Gubbi, and Rawal, each representing their beloved city while displaying its unique local quirk.
The video has been shot across eight team cities and the anthem captures the fun yet the competitive spirit of fans that is synonymous with the league.
Starting April 9, all LIVE matches of Vivo IPL 2021 will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium .