In a major boost to India’s rice exports potential, the first consignment of ‘red rice’ was flagged off to the USA. Iron rich ‘red rice’ is grown in Brahmaputra valley of Assam, without the use of any chemical fertilizer. The rice variety is referred as ‘Bao-dhaan’, which is an integral part of the Assamese food.
As the exports of ‘red rice’ grow, it would bring more income to the farming families of the Brahmaputra flood plains.
The red rice is being sourced by leading rice exporter, LT Foods. The flagging off ceremony of the export consignments was carried out by APEDA Chairman Dr M Angamuthu at Sonepat, Haryana.
The sharp spike in rice exports especially during a phase where globally the COVID19 pandemic has disrupted supply changes many commodities, has been attributed to the government taking prompt measures to ensure exports of rice while taking all the COVID19 related safety precautions.