Thiruvananthapuram: Concerns have been raised regarding the priorities of the state government, claiming that the government’s focus seems to be more on organising extravagant events than implementing essential development initiatives. The government allocated crores of rupees for the ‘Keraleeyam’ programme, aimed at showcasing the state’s development achievements. 4 crore rupees have been allocated for the promotion of this programme alone.
The budget allotted 50 lakhs of rupees for putting up hoardings and an additional Rs. 3 lakhs for the operation of mobile display vans. Three lakh rupees are spent for the functioning of the Delhi National and International Media Desk.
Rs. 3.5 lakhs are dedicated to social media promotion and marketing. Furthermore, Rs. 15 lakhs are allocated for digital marketing efforts, with an additional 50,000 rupees reserved for ‘Keraleeyam’ page promotion. 6 lakh Rupees are set aside for activities on Facebook and Instagram. The entire campaign is under the purview of the Public Relations Office.
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