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Home News India

PM Modi urges ‘Bharat Ki Lakshmi’ campaign

by Janam Web Desk
Sep 29, 2019, 12:57 pm IST
in India

New Delhi: Prime Minister Narendra Modi addressed the nation through ‘Mann Ki Baat’, his monthly radio broadcast, on Sunday.

Modi spoke about initiating a “Bharat Ki Lakshmi” campaign to honour the daughters and daughters-in-law who brought glory to their families, society and the country.

“My dear brothers and sisters, Lakshmi, the goddess of wealth, makes an entry into each and every household in the form of fortune and prosperity. Of course, Laxmi should be welcomed in the traditional way. Can we, this time, introduce a novelty in welcoming her? In our culture, daughters are considered Laxmi, since they are the harbinger of fortune and prosperity. Can we, this time around in society, organize programmes to felicitate daughters in villages, towns and cities? It could be in the form of a public function. There must be numerous daughters amongst us who, through there perseverance, diligence and talent have brought glory to their families, society and the country,” said Modi.

Prime Minister continued, “This Diwali, can we arrange programmes to honour the Laxmi of India? If you look around, you’ll find many daughters and daughters-in-law who are performing extraordinarily. Some must be engaged in teaching underprivileged children, others could be occupied in spreading awareness in the field of sanitation and health, while many could be doing society a service by working as Doctor and Engineers. Or striving for justice to someone by working as Lawyer!”

Modi encouraged the citizens to use hashtag #BharatKiLaxmi to honour and feel proud of them.

He said, “Our society must recognize such daughters, honour them and feel proud of them. Programmes to felicitate them should be held throughout the country. We could do something more; we could highlight the achievements of these daughters by sharing their achievements on social media, using the hashtag # BHARAT KI LAXMI. The way we jointly ran a mega campaign “Selfie with daughter”, which spread globally. Similarly, this time, let us do a campaign BHARAT KI LAXMI. Encouraging the Laxmi of Bharat amounts to strengthening the paths of prosperity for the country and her citizens.”

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