Shyam Steel India – one of leading producers and manufacturers of TMT Bars in the country, on Monday announced its association for ICC World Test Championship Final as the official partner for the event.
The inaugural championship match will be played between India and New Zealand from June 18 at Southampton, England.
Based on the association, Shyam Steel India will have its logo presence in the outfield and perimeter board. The brand’s logo will also be displayed in the backdrop for flash interviews and post-match presentation and in the ICC website and mobile app.
The brand will have the right to use photograph and audio-visual clips of the match for internal use and promotional purposes.
”We are pleased to have Shyam Steel on board as our official partner for the inaugural ICC World Test Championship Final. We look forward to working with them for this prestigious event,” said Anurag Dahiya, Chief Commercial Officer, ICC.
Shyam Steel India will leverage the association to enhance its brand awareness, build relevance and engage with the target audience. The partnership with ICC will help the company to instantly connect with the millions of viewers watching the event across India and abroad.